From : Chief Information Officer, Chief Food Officer
To : Research and Development Teams
Date : December 22, 2007
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From : Chief Information Officer, Chief Food Officer To : Research and Development Teams Date : December 22, 2007 |
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Subject : TOP PRIORITY ... McDonald's Product Development - Healthy Alternatives Needed
McDonald's restaurants is interested in improving their image, as a health conscious meal provider. Our firm has been employed by a marketing company that expects to win this account. We have been instructed to create four new menu choices that are totally innovative with regards to the traditional options.
Effective immediately each team is to switch into high gear on this project. Menu items are to be creative and attractive, with convincingly healthy choices for the public. Since this would be a new direction for McDonald's, you have the opportunity to introduce foods that can revolutionize the industry and your careers.
Thank you and good luck.