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Concept
(Pre-Production) |
Team has a clear picture of what they are trying to achieve. Each
member can describe what they are trying to do and generally
how his/her work will contribute to the final product.
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Team has a fairly clear picture of what they are trying to
achieve. Each member can describe what they are trying to do
overall but has trouble describing how his/her work will
contribute to the final product. |
Team has brainstormed their concept, but no clear focus has
emerged for the team. Team members may describe the
goals/final product differently. |
Team has spent little effort on brainstorming and refining a
concept. Team members are unclear on the goals and how their
contributions will help them reach the goal. |
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Teamwork |
Students meet and discuss regularly. All students contribute to
the discussion and all are listened to respectfully. All
team members contribute a fair share of the work.
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Students meet and discuss regularly. Most students contribute to
the discussion and are listened to respectfully. All team
members contribute a fair share of the work. |
A couple of team meetings are held. Most students contribute to
the discussion and are listened to respectfully. All team
members contribute a fair share of the work. |
Meetings are not held AND/OR some team members do not contribute
a fair share of the work. |
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Quality of Commercial |
Students' commercial is outstanding and includes required
elements, is interesting, is organized, includes music, and
is very convincing. |
Students' commercial includes required elements, is interesting,
is organized, and includes music and is convincing.
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Students' commercial includes most required elements, is mostly
organized, and may include some music. It may be somewhat
convincing. |
Students' commercial includes some required elements, is somewhat
organized, and/or does not include music. The commercial is
not convincing. |
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