1	Market Segmentation: Teaching to the Brain Jennifer Gordon October 19, 2007 Linking the Brain, Mind, Teaching & Learning
2	Audience & Environment Marketing I: Selling & Promotion Full-year business course Elective 10^th – 12^th grade students Class size: 16-22 Environment: Table seating & Computer lab in room Clean & Bright Safe & Friendly J
3	Goals & Objectives Goal: Students will understand how marketers find out who their potential customers are. Objectives: Students will be able to: Explain the concept/importance of market segmentation Analyze the target market of a product or service Differentiate between mass marketing and market segmentation
4	What is Market Segmentation? Timeframe: One week unit 4, 57 minute class periods Many Prime-times and Down-times Lesson: Segmenting the consumer market: Demographics Psychographics Geographics
5	Materials & Technology
6	Prime Time #1 Prime-time #1 Ask students how companies target TV commercials toward teenagers? Toward adults? Show 3 minute clip with 5 different commercials 3 marketed to teens, 2 to adults Explain the 3 methods of segmenting a market Visual aids, PowerPoint
7	Down Time
8	Prime Time #2 Poster Project: Create a new product Look for an open market opportunity Create the customer profile Visually explain the target market Group Work Computer Research Art/Spatial Poster Development
9	Learning Styles
10	Multiple Intelligences
11	Brainy Bits - Inside
12	Brainy Bits - Outside
13	Outcomes & Evaluations Outcomes: Better understanding of themselves as consumers Evaluations: Student discussion in class Written Assessment Creating a Customer Profile
14	References Bernice, Nick. (2007) Lecture, Linking the Brain, Mind, Teaching & Learning. Cristini, Angela. (2007) Lecture, Linking the Brain, Mind, Teaching & Learning. Gardner, H. (1983). Frames of Mind: The Theory of Multiple Intelligences. New York: Basic Books. Gregorc, A. Ph.D. (1985). Style Delineator. Columbia CT. Gregorc Associates, Inc. Sousa, D. (2006). How The Brain Learns. 2nd Edition. California, Corwin Press, Inc. Pictures borrowed from: Microsoft Office, Power Point 2003-Clip Art Google Image Searches